Coca Cola, whose ads have delighted consumers for decades have decided to move from “Creative” excellence” to “Content” excellence as they transition into the era of “distribution technologies” that provide greater connectivity and consumer empowerment than ever before.
Ten Reasons “Why” you Should do Content Marketing
- To create online buzz and virality through “liquid content”. Content so contaigous that it cannot be controlled – This is the purpose of content excellence
- If a personal brand then awesome content positions you as a passionate thought leader that makes a difference.
- If a business brand then insightful and positions your company as an expert in its field
- Improves search engine results – Google and search engines love new fresh content that is published and it creates “search engine credibility” when content is linked to by other websites and blogs
- Creates an online asset (“an information annuity that keeps giving” – Jay Baer)
- It educates, informs and entertains
- It works 24/7 while you sleep, year in and year out
- Provides content that can be shared through publishing on “shareable” social media network channels.
- Creates loyal raving fans and followers that money cannot buy
- Creates engagement and builds relationships with customers and potential customers
Content should be considered “as” important as a bricks and mortar asset that you own.
Read more at http://www.jeffbullas.com/2012/01/10/10-reasons-why-liquid-content-should-be-included-in-your-social-media-marketing/#xGgU88Q18JSRE5My.99
Digital Chanakya 