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Category Archives: Digital Marketing
Social Media strategy for Millennials
Millennials, also known as Gen Y are those that were born into a generation of technology sharing practically everything online. As per the Deloitte Millennial Study – they are defined as those with big demands and high expectation. So … Continue reading
Translating customer footprints into usable ideas in social media
“The best vision is insight“ – Malcolm Forbes The ultimate aim for any marketer is to come as close as possible to reading the mind of their customers. Today, digital marketing has provided us with tools and technology … Continue reading
Customer Segmentation Strategy In Social Media
There are four pillars of social media, namely- customer, content, communication and crew (team). Each one is critical in their own right but one which is central and the key to the other three is “customer”. Understanding the customer is … Continue reading
Social Media: Is The Glass Half Empty or Half Full?
Are you optimistic or doubtful about whether the social media buzz is going to decide the success or benefits you reap? Without understanding the objectives and goals of being present in social media you will only be lead to believe … Continue reading
The Rights and Wrongs of Social Media
Social Media rewards those who understand and accordingly manage activities around it. While it has empowered the customers at the same time, has created many challenges. Without having proper strategy in place you will not only waste your time, money … Continue reading
How to identify and engage brand advocates In social media?
As per Adobe Digital Report, Social Media Engagement is among the top priority areas in the fast growing digital marketing space (around 36%). While you may have many people connected through social networks like Facebook, Twitter, LinkedIn etc., understanding the … Continue reading
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9 D’s of Digital Marketing
Design: Like any marketing activity, digital marketing must start with planning, keeping in mind the objective and goal. It ranges from Brand building to awareness creation and lead generation to engagement. The design should have two parts – firstly, the … Continue reading
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How I created successful sales channel through digital marketing (from scratch)
When I started working for my new company, we didn’t had the website, forget about having social media platforms or advertising on digital platforms. So, first I launched the website and then go on to utilize/execute digital channels to complement/supplement … Continue reading
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Six reasons to take digital marketing seriously
Businesses small, medium or big should start focussing aggressively on Digital marketing. As more and more people have started searching for product or services online it makes more sense to include digital marketing in the overall marketing strategy. Although many … Continue reading
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