Businesses small, medium or big should start focussing aggressively on Digital marketing. As more and more people have started searching for product or services online it makes more sense to include digital marketing in the overall marketing strategy.
Although many consumer centric business have already understood the importance and started using digital marketing in a big way, a major chunk are still not either understood the importance or are engrossed in traditional way to marketing the products. In last 1-2 years digital marketing have gained tremendous importance anyways and given enough reason to those to start learning if not using digital marketing including social media platform so as to be ready soon with their plan.
I am putting six reasons as to why business should start doing digital marketing.
1. Cost less compared to traditional marketing – Digital marketing is cost effective when compared to high budget required during traditional marketing including print, TV event etc
2. Real time customer intelligence – you get real time customer feedback, queries, complain, advocacy, which can be used to quickly to improve relation with the potential to increase sales in future and devise future marketing strategy
3. Reach – with increasing internet penetration, no business can claim that their customer are not online. digital marketing helps you reach both existing or potential customer at fraction of cost
4. Focussed targeting – digital marketing be it google adwords or social media platform like Facebook, twitter, LinkedIn gives you excellent way to reach your focussed target group. You can select location, demography etc filters for better result
5. Optimise in between – while you run digital marketing campaign, you can optimise it anytime to help get better result
6. Better ROI visibility – response e captured online, you have better ROI analysis when compared to traditional marketing
Digital Chanakya 